Customer Journey
Originating in the UK, Specsavers has quickly grown to become a known Australian brand. RED Design Group was selected to partner with Specsavers to revolutionise their store experience for both customers and staff.
Red’s design solution was to create a customer journey that exhibits all the great qualities of Specsavers in an organized fashion. The new planning of the store allows customers to move freely around without barriers and clearly identify the stages of the journey relevant to their needs.
The retail zone was designed to encourage customers to discover and feel confident when trying on glasses. The space is inviting, well illuminated with state-of-the-art LED dual colour temperature fittings and layered with simple yet stylish details that complement the frame product on display.
Helpful messaging dotted throughout the store informs and educates customers as they explore and select frames. The service zone, which is a natural extension from the retail space, focuses on delivering professional optical health service. This area is moody in dark green with the feeling of cocooning and calmness, the floors are softer and the lighting is indirect. By making these two zones visible from the shopfront, the whole aperture into the store opened up allowing for major sight lines and the ability to project the message of affordability, range, and state of the art optical service.
